Scitent, like most technology companies, sells products and services that we know like the back of our hands. Of course, this is great from the standpoint that our clients feel 100% comfortable partnering with us since we are experts in what we do. However, if we are not aware that our knowledge is just that, our knowledge, then we can potentially/inadvertently upset customers. Let me explain.

Being relatively new to the online education industry, I quite naturally have a lot of catching up to do with my more education-savvy co-workers. My personal background is in IT in medical and pharmaceutical companies, which allows me to complete our courses relatively rapidly (since as of this date they are mostly medical-related), but it also means I have a lot to learn about the latest trends and ideas in online teaching.

This strip strikes me as true on many different levels. As an editor, I always appreciate how little text Scott Adams needs to encapsulate an entire situation or issue that so many of us can relate to.

Mutual agreement, mutual interests, mutual respect, mutual trust. When we have that with our customers, the projects and partnerships work well. When we don't, it's not worth pursuing. In our 14-yr. history, I think we've really only walked away from one deal‚ and that was because we had neither mutual respect nor trust from the start and I didn't see that this was going to change. Just not the type of customer that we are looking for!