Mutual agreement, mutual interests, mutual respect, mutual trust. When we have that with our customers, the projects and partnerships work well. When we don't, it's not worth pursuing. In our 14-yr. history, I think we've really only walked away from one deal‚ and that was because we had neither mutual respect nor trust from the start and I didn't see that this was going to change. Just not the type of customer that we are looking for!

Our most successful partnerships turn into relationships that really do enhance both businesses and it becomes a mutually supportive relationship that both parties want to continue. And when you have long-term relationships with clients, it makes it that much easier to understand and anticipate their needs so that you can build a solution that works for them. Several of our customers have been long-timers. We have worked with the Office of Continuing Medical Education for more than 10 years and we are still producing award-winning sites with them (see www.cs2day.com). It is great to have partners who are moving into the next generation of technology with us. We feel very fortunate to have those customers and I really hope that the feeling is mutual!