I was doing a little last minute Christmas shopping tonight online and in a break, I couldn’t resist googling Evian Roller Babies again. It hit this summer but I am still smiling for the brief minute watching the video. Fun, silly, and light - the essence of Evian’s tag line “Live Young.”

My brother sent the link to my mother who is in her late 80’s and she laughed and said “babies can’t do that!”  For someone who was raised before television, my mother communicates via email and uses the Internet.  It is a bit confusing so see something that appears so real. Those cute babies make it look easy too.  It is amazing what technology can do.  I am convinced I work with a bunch of magicians. The NYDaily News says that in one week alone (July) 3.8 million people watched the Evian Babies on Skates.  When Evian’s worldwide brand director was interviewed, he told the paper “consumers expect more from a big brand - emotion, dream.”  The ad closes with their tag line “Live Young.”  I think they nailed it and millions have been touched.

http://www.youtube.com/watch?v=XQcVllWpwGs